About
The story
so far.
Ty Butson is a full-time pickleball content creator based in Franklin, TN, building the sport's most entertaining brand on YouTube, Instagram, and TikTok.
His goal is simple: show the world how fun pickleball actually is to watch. Every video is built around entertainment first — personality, competition, and the moments that make you want to keep watching.
Ty is a Selkirk Sport ambassador and competes at the 4.5–5.0 level, bringing both the player's perspective and a creator's eye to everything he films.
Vision
The Channel
Scale-up phase.
The pickleball space is growing fast, but most content is instructional. Ty is building something different — genuine entertainment that happens to feature pickleball. The kind of content that's fun to watch even if you've never played.
One filming day produces a full YouTube video plus multiple short-form clips for TikTok and Instagram — maximum output from minimum shoots. Posting cadence, production quality, and strategic partnerships are all being ramped up in 2026.