Media Kit
Entertainment
meets pickleball.
Ty Butson is a pickleball content creator turning the fastest-growing sport in the world into content people actually want to watch — and a platform brands want to be part of.
At a Glance
20,500
19,100
TikTok
5,300
YouTube
2026
Scale-up year
Live follower counts, updated automatically. The channel is in an active scale-up phase — cadence, production, and partnerships are all ramping through 2026.
The Creator
Who's behind it.
Ty is a competitive player and full ambassador for the #1 brand in pickleball. He lives in the sport — and translates that access into content that's entertaining first, promotional second.
That authenticity is the product. Audiences trust what Ty puts in front of them because it never feels like an ad — which is exactly why brand integrations land.
What I Make
Entertainment-first
Pickleball made genuinely fun to watch — personality, humor, and storytelling, not dry instructional content.
Long-form vlogs
Full-length YouTube features: facility visits, tournament journeys, and behind-the-scenes from the pro pickleball world.
Short-form
High-frequency Reels, TikToks, and Shorts engineered for reach — the top of the funnel that pulls new fans in.
Events & tournaments
On-the-ground coverage from competitive play and major pickleball events, with the brand woven naturally throughout.
Work Together
Facility Series
A full-length facility feature vlog plus short-form clips from the visit — authentic and personality-driven, not a commercial.
- Full-length YouTube vlog
- Short-form clips for IG & TikTok
- Combined reach across all platforms
Brand Integrations
Natural product integrations woven into vlogs, dedicated videos, and short-form campaign content.
- Dedicated product videos
- Natural vlog integrations
- Short-form campaign content
Events & Appearances
Tournament tie-ins, event coverage, and in-person appearances that put your brand on the court with Ty.
- Event & tournament coverage
- In-person appearances
- Live, on-court brand presence
In Action
Facility Series
Brand Integrations
Trusted By
Current partners.
Selkirk
Exclusive paddle, apparel & footwear partner
Bodhi Performance
Performance & training partner
Downloads
Logos and high-resolution photos, ready to use. Click any asset to download.
Logos
Photos & Headshots
Working Terms
The fine print.
As an exclusive Selkirk ambassador, Ty doesn't work with competing paddle, apparel, footwear, or pickleball-accessory brands. Everything else is open for conversation.
Pricing is tailored to scope and available on request. Reach out with what you have in mind and we'll build the right package.
Partnership inquiries & full rate card on request: